What is Design Thinking?
Design Thinking, or Human Centered Design, is a creative problem-solving approach for specific types of people centric problems. The process starts with people you are targeting and ends with a tailor-made solution or design to suit their needs. Unlike brainstorming, design thinking does not begin with the future state; rather it focuses on the current state of the problem, and what is happening right now. In a nutshell, it is about building a deep empathy with people, assessing the current reality, generating various ideas, prototyping and sharing the insight with stakeholders, and eventually, implementing the innovative solution after several feedback loops and iterations.
What Challenges the Approach Can Address
Design Thinking is suitable for solving wicked problems.
A wicked problem is a “social or cultural problem that is difficult or impossible to solve for as many as four reasons: incomplete or contradictory knowledge, the number of people and opinions involved, the large economic burden, and the interconnected nature of these problems with other problems.”
- Stanford Innovation Review
Design Thinking processes can be used across different industries and sectors, from designing products, services and systems, to organizational human-centric challenges such as transformational changes.